300%-500% more clicks than the industry norm
The industry average performance for Banner Ads is 1 click per 1000 impressions (0.1% CTR). This rate is falling as new advertising formats such as rich media banners and video gain popularity.
However, we consistently get 3-5 times the industry average with 0.3% – 0.5% CTR. In fact, our worst ever ad, got 0.24% CTR over a 3 month period. While the best showed a 1280% increase, at 1.38% CTR.
2013 Industry Benchmarks for Banner Ads and In-stream Video
Why do our ads produce 3-5 times more clicks?
Reach the Right Audience
November 2013 Visitor Poll
Visitors to our website are either actively planning a vacation on the coast of Ecuador or in the Galapagos, or they are researching where to live in to Ecuador.
Either way, they want to get answers and make decisions. Where to stay, what to do, etc. They have spending power and they are motivated to book their vacation online right away, or find an agent to help them with their move.
Visitor demographics:
Mature Visitors
60% From US and Canada
High Search Rankings
Mobile Ready Website
10K visitors monthly and growing
Traffic has grown to ~10K unique visitors per month generating over 30,000 page views per month, from a good mix of sources. We excel at SEO, and as a result nearly 30% of our traffic comes from Search, and this search traffic accounts for nearly 40% of page views.
Overall Visitor Statistics
Highly targeted advertising
We only show your ads to relevant visitors. People that are looking at the beaches and attractions in your service area. You get to choose precisely which pages your ads are placed on, and you can change your mind at any time. Visitors trust ads on our site because they are relevant, and because they trust the rich information they have received on the site.
Dedicated impression per page view
Whenever your ad is displayed on a viewed page, it stays there for the entire duration of the page view. It does not get swapped out seconds later by another competing ad. Your ad displays for as long the visitor stays on the page. Your brand gets a solid impression, not a fleeting glimpse.
No noise, only relevant ads allowed
We do not accept ads that are not relevant for visitors to the coastal region or the Galapagos. Consequently visitors are not insulted by an array of irrelevant ads for hotels in Quito, when they are looking at the beaches in Manabi. Every ad they see is completely aligned with the information on the page they are viewing. This makes it more credible and click worthy.
High information to Ad ratio
Unlike the majority of directories and so-called information portals, our site provides a large body of accurate, well researched information, excellent photography, videos and webcams that is not available on other sites. With a very discrete Advertising footprint. This is the complete opposite of what you find on most competing sites, which offer sparse information and an overwhelming array of in-your-face, tacky, and mostly irrelevant ads.
Mobile Advertising Enabled
Also unlike most Ecuadorean information portals, we have a lean, Mobile optimized version of our website, and your ads appear there too. We have been extremely successful with earning high search rankings in Desktop search and Mobile search, and get a disproportionate share of the Mobile search market, since we have less competition on Mobile platforms. Our Ad click thrus on Mobile platforms are 12% higher than from desktops.
Interested ? See our Advertising Rates
To sign up for 6 months of advertising, contact us with your requirements. You’ll be live in no time.
Advanced Video Marketing Options
In addition to Banner Ads, we also have several options for state-of-the art Video Marketing, tied in with our highly popular network of live webcams. Call us to learn more about our video marketing options.
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